Real Bathwater in Soap – Too FAR or Brilliant?

Sydney Sweeney has joined the celebrity merchandise craze by announcing a limited-edition soap made with her actual bath water, sparking both criticism and praise from fans and critics alike.

At a Glance

  • Sydney Sweeney is selling soap containing her real bath water in collaboration with Dr. Squatch
  • Only 5,000 bars of “Bathwater Bliss” soap will be available starting June 6 at noon EST
  • The product includes exfoliating sand, pine bark extract, and notes of Douglas fir and earthy moss
  • Sweeney personally pitched the bath water concept and defends it as “weird in the best way”
  • The collaboration aims to encourage men to consider natural personal care products

A Bold Celebrity Product Launch

Actress Sydney Sweeney has taken celebrity merchandising to new heights by collaborating with Dr. Squatch to create a limited-edition soap containing her actual bath water. The product, dubbed “Bathwater Bliss,” was announced on May 29 through a joint Instagram post following Sweeney’s previous appearance in a bubble bath for the company’s Natural Body Wash advertisement. This unconventional product launch mirrors a similar move by her “Euphoria” co-star Jacob Elordi, who previously ventured into bath water-related merchandise.

The exclusive soap will be limited to just 5,000 bars, each accompanied by a certificate of authenticity, and will go on sale Friday, June 6, at noon EST. Featuring exfoliating sand and pine bark extract along with “a touch of Sydney’s real bathwater,” the product aims to provide a unique experience for fans while promoting natural personal care alternatives. The scent profile includes notes of pine, Douglas fir, and earthy moss, creating what the company describes as a premium product beyond its celebrity connection.

Sweeney’s Response to Critics

Despite facing mixed reactions online, Sweeney has firmly defended her unusual product launch. At the New York City premiere of her movie “Echo Valley,” where she appeared in a strapless red Vera Wang ballgown before changing into a red midi dress, the actress addressed the controversy. Now newly single after ending her engagement with Jonathan Davino, Sweeney appears to be embracing this new chapter in her life through bold business ventures.

The actress revealed that she personally pitched the bath water concept to the company, demonstrating her willingness to take creative risks in her business endeavors. When questioned about online reactions, Sweeney maintained a positive attitude, stating that she finds entertainment in observing public discourse about the product. She has characterized the soap as “weird in the best way” while emphasizing its quality and appealing scent profile.

Fan Reactions and Marketing Strategy

The announcement has generated substantial online buzz, with fans reacting through a mixture of humor, surprise, and enthusiasm. Comments across social media have ranged from amusement at the concept to genuine interest in purchasing the limited-edition item. The publicity stunt has effectively captivated public attention, generating millions of views on related videos across platforms and sparking widespread discussion about celebrity merchandising boundaries.

Beyond the novelty factor, the collaboration appears strategically designed to encourage men to consider natural personal care products, using Sweeney’s popularity as a gateway to reach new consumers. Dr. Squatch, known for its natural soap products, is leveraging this partnership to expand its market reach while Sweeney gains entrance into the personal care product space. With only 5,000 units available, the limited supply creates an artificial scarcity likely to drive demand among collectors and devoted fans.

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