A Hispanic-focused initiative that was launched by the Koch brothers on Tuesday unveiled a seven-figure campaign “Say No Bidenomics” that will target lawmakers who have supported President Biden’s economic policies.
The Libre Initiative, a center-right political group linked to Americans for Prosperity Action, launched an ambitious campaign that includes a series of digital ads and a new Spanish-language website to urge Latino voters to reject “Bidenomics. The group is also planning to hold public events at Hispanic restaurants and markets.
Libre’s CEO Jose Mallea said the group planned to “employ every resource” at its disposal to educate the Hispanic community about Biden’s economic agenda and encourage them to “demand change from our policymakers in Washington.”
Mallea said the goal was to ensure Hispanic Americans were free to “live out their version of the American Dream.”
The new campaign aims to hold accountable the lawmakers who support Biden’s economic policies that have led to high inflation and increased consumer prices.
More than 20 congressional Democrats, including those in battleground states like Pennsylvania, Michigan, and Nevada, will be targeted by Libre. The group is also targeting the Senate races in Montana, Ohio, Nevada, and Wisconsin.
The Libre Initiative ran a similar campaign during the 2022 midterm elections. However, organizers said this year’s campaign would be significantly larger.
Hispanic voters make up about 15 percent of the electorate in the US, according to the Pew Research Center. The more than 36 million eligible voters will likely play a crucial role in states like Arizona and Nevada, both in the presidential race and in Congressional races.
While Hispanics still lean Democrat, Donald Trump improved his Hispanic vote numbers in 2020 compared to 2016, especially in South Texas and South Florida.
Meanwhile, President Biden is stepping up outreach to Hispanic voters with recent campaign events in Nevada and Arizona.
