DoorDash Order Customers To Tip BEFORE Service

TechCrunch reports that in a move aimed at balancing the realities of its workforce and the desires of its customers, DoorDash has unveiled a new in-app feature that nudges customers to tip in advance. Customers who opt not to tip while placing their orders are now greeted with a pop-up warning, indicating that orders without tips might face longer delivery times.

DoorDash has implemented a new feature in its app, urging customers to tip when ordering instead of on delivery to avoid delays.

“Orders with no tip might take longer to get delivered — are you sure you want to continue?” read the warning.

This initiative appears to be a part of a broader strategy to optimize the delivery process, ensuring that all parties involved — customers, delivery drivers (known as Dashers), and merchants — have a satisfactory experience.

DoorDash spokesperson Jenn Rosenberg shed light on the rationale behind this new feature, saying every day, Dashers go the extra mile to help connect consumers with the best of their local communities. That’s why they encourage customers to show appreciation by tipping,” Rosenberg said. She further explained that Dashers, operating as independent contractors, have the autonomy to select or decline orders based on their perceived value, making orders without tips less attractive.

The concept of pre-tipping is gaining prominence in the gig economy. Pre-tipping seems to be a way to assure delivery drivers of worthwhile compensation for their service, making them more inclined to accept orders promptly. This approach is particularly significant in light of DoorDash’s past payment controversies, which led to a restructuring of their payment system in 2019.DoorDash and other delivery companies were keeping the tips customers thought they were giving to delivery personnel, only paying out a portion of each tip to the actual delivery drivers.